These moves can be seen as classic professional turf development and management, and strategic pathways that many other health professions have successfully undertaken. However health promotion as a professional grouping has a particular commitment to recognising and redressing the social determinants of health. That is the social inequities and injustices that are structured into particularly modern western societies and largely hinge around the inequitable distribution of wealth, power and resources. Hence health promotion as a discipline can be seen to be seeking to establish itself within the heart of the inequitable structures the discipline perceives as needing change in order to promote a healthier society.
This paper is an exploration of this conundrum, seeking to tease out nuances, explore complex possibilities such as whether the betterment of one social group inevitably leads to negative impacts on those with lesser power. Or does this aim to gain ground via professionalization and industrial categorisation actually provide a means of redressing some key social inequities such as gendered pay differentials?