For professionals in the media sector, my first example, it is as necessary as it is also difficult to build a consistent working identity. Most professionals work for a long time in diverse projects for different employers and therefore acquire general experiences and broad qualifications. Otherwise you have to develop a unique specialized profile, to receive visibility in a highly competitive market. On this background identity building has to be understood as a process of permanent active reflexion and cutting one’s own path and becoming part of a professional community.
Doctors, who decide to work for the drug industries, which is my second example, do not have to fight with insecure existence. There functional role within a pharmaceutical company is usually fix. But they also have to build a new professional identity, which integrates the medicinal background and new managerial responsibilities. - Comparing these two empirical examples, some theoretical conclusions on professional identity building will be discussed.