Global publishers? New skills, practices and representations of publishers as opposed to a global publishing industry

Argentina's publishing industry has undergone profound changes since the 1990's. In particular, the configuration of the publishing field has changed by the acquisition of the publishing companies by transnational corporations. In parallel, the advent of the Internet and digitization has caused a number of changes in modes of production, marketing, distributing and consuming books. In this paper we analyze the characteristics of the "Global publishers," meaning that the new editors should deploy a range of skills and practices that distinguish them from older editors. Case analysis will take as publishers Siglo XXI, Eterna Cadencia and Editorial Funesiana, as representatives of three different editorial types.Our goal is to analyze the paths and actions of editors to observe how they manage an editorial venture, considering the changes that the emergence of information technologies and communication imposed.