Cultural tourism, a complex strategy for social development: State of Morelos, Mexico

The understanding of the territory is central to the proposal for a cultural tourism strategy, which is defined as: "He motivated junket to know, understand and enjoy all the features and distinctive spiritual, material and emotional features of society or social group to a specific destination "(SECTUR-CESTUR, 2002). 

This involves solving a complex problem because of the large number of factors in the act and where the intervention of different specialists is imminent for its articulation and resolution (Garcia, Complex Systems ,2006)

Mexico has poverty increased from 1.5% one of the highest in Latin America (CEPAL, 2011) and ranks second in income inequality in OECD (NOTIMEX, 2011).

Whereas Mexico Tourism represents 9% of GDP (The Weekly Agency, 2011) and according to the World Tourism Organization, the sector's growth prospects are positive for the coming years in emerging countries (World Tourism Organization,2009), it is appropriate to take this opportunity and create a social positive impact on the population by implementing a coordinated participatory democracy to build sustainable social development in the State of Morelos, characterized by a large inventory of cultural resources.

This paper will present the importance of a complex strategy linked to the social development of a territory with multiple determinations, including: knowledge of resources, needs and opinions of the population, public policy, the expectations of visitors and the infrastructure good performance of the tourism product, based on differentiation. It is only through knowledge of all these elements, the complex interplay between them and with different actors and their relationships, which may suggest a complex strategy conducive to social development of the community.