466.3 Institutions that determine local CSR in a developing country

Friday, August 3, 2012: 11:15 AM
Faculty of Economics, TBA
Anna Luisa CABRERA RUBIO , Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Monterrey, Monterrey, Mexico
The globalization has changed the configuration of duties between the three most relevant actors in the international scene: the state, the civil society and the corporation. The Corporate Social Responsibility (CSR) is one of the activities established by the companies that respond demands that were previously resolved by the state or the civil society. CSR means that the company will be responsible and accountable for the consequences of its activities. Although it is impossible to be a hundred percent responsible and benefit all its stakeholders, the firms strategically select the most relevant stakeholders and establish programs to reduce the damage. As any other corporate strategy, CSR needs to be adapted to the local context of the firm and for this to be done, corporations have to carefully consider the formal and informal institutions of the local environment. Is this paper, I intend to explain how institutions influence CSR motivations, decision-making and policies. Economic, sociological and political institutionalism studies help to determine this influence.