661.2 Towards an economic sociology of the investment and religious practices in Brazil

Saturday, August 4, 2012: 11:00 AM
Faculty of Economics, TBA
Oral Presentation
Elaine Silveira LEITE , Sociology, Federal University of Pelotas, Pelotas, Brazil
A brief socioeconomic literature review that approaches the economic, political and social analyses reveals that Brazilian society has distinctive characteristics related to the Latin American countries, in which the emergence of new economic and religious agents is responsible for the dissemination of financial practices and activities that were not morally valued in the country. As a first step, this communication aims to present the rise of financial advisers, who preach that real investments are those made in financial markets. These consultants have been infiltrated through different sectors of society, forming a particular dynamic, for example, they are called to give lectures in neopentecostal churches, in this sense, the priests also have transmitted financial thoughts ‘religiously’ to their believers. It constitutes a kind of “sermon” that addresses a moral topic, supporting the idea of ​​personal and financial success. This sermon is embeddedness by an optimism economic culture that encourages individuals to take economic choices that were not considered as a moral practice before, for example, start investing in capital market and making money by money. As result, it explores some implications of the research findings on economic sociology subjects, concerning the relation between investment and religious practices.