Very few studies on HE deals with the enhancement of mood, perhaps because mood-brighter and cosmetic psychopharmacology need a certain degree of pathologization of a certain condition in order to be used. In the case of emotional wellbeing it seems that HE, in some respects, could take the place of social policy. A bright mood allows us to cope with difficult situations on job, college and in the family. In this context, how can people resist HE? Is there a right to not enhance?
I argue that that in order to be enhanced, human conditions will be increasingly medically framed as pathological. Human emotions are increasingly transformed (by ads) in illnesses (subjective perception of pain) and then in diseases (by science). By this bio-strategy people will increasingly be stimulated to take pharmaceuticals in order to be more functional at the job market or more integrated in the classroom. Therefore, people have the right to not enhance, but the duty to restore their health. The problem is that under two different labels (enhancement and treatment), in different periods of time, we could have the same pharmaceutical action.