The indications of provenance and designations of origin

This paper analyzes the evolution of Geographical Indications (GIs) for agro-industrial products and craft emphasizing the question of the potential of GIs as a tool for regional development and to foster cooperative actions of farmers in perceived high degree of reliability and innovation in Mercosur, based on the analysis of cases in the region of Patagonian lamb and beef Gaucho in the Pampas of Southern Campaign of Rio Grande do Sul The hypothesis to be investigated relates to two fundamental aspects for consumers and businesses in Brazil and Argentina as members of Mercosur, by identifying the challenges in developing competitive strategies in search of markets for their offerings. Meet the successful experiences of countries or regions exporting their products and services with strong indications of the certification of origin and appellations of origin which can incorporate these products and services in this specific case of Brazilian law. The family farm specializing in producing specific genres anchored in the occupied territory market share inaccessible to the large farmer. Territorial Designations favor this strategy because it is directly related to tangible characteristics linked to the territory. This contrasts with knowledge of the delocalized big agribusiness, with monocultures, economies of scale and logistics are redefined by information and communication technologies, http://www.cnptia.embrapa.br, opening new paths through the fragmentation of supply chains and new forms of integration. For this purpose, methodology to be used as a literature review, analysis of results supported by field interviews around for signs of quality products and services, and finally, the survey of secondary data in journal articles, books, browsing pages and analysis of electronic prospectuses, considering the analysis of biological and cultural diversity of the area concerned.