Wednesday, August 1, 2012: 2:30 PM
Faculty of Economics, TBA
Oral Presentation
The notions of “art of life,” “art of agriculture,” and “art of beauty” are some of the principles of salvation in a Japanese New Religion called Sekai Kyusei Kyo (SKK) which is known in Brazil as Igreja Messianica Mundial do Brasil. In SKK, salvation regards not only to spiritual realm but also to this world focusing especially on Nature theme and daily life. Previous studies of SKK (Clarke, 2008) point out the need of elucidating its contribution to a new vision of the environment and the economy, based on a harmonic and sustainable way of dealing with natural resources. In this paper, I will present recent trends of this religious institution and its enterprises regarding Natural Farming and Environmental Education as an alternative systemic proposal to the current economic trend in Brazilian and African societies.