The Hyperreality of the Trailers As a Communication Strategy: A Reflection on Simulation Approach
On the other hand, the media influence the behavior of post-modern society, especially television wich created a "simulational world" where individuals change very quickly their perceptions, and cancel any relationship to the past. Baudrillard (1991) did not believe in the the good use of media as he saw them as a non-communicative way, a quality that allowed them to manipulate people, creating constantly several simulations. Baudrillard (1991), initially propose a resistance to this simulations and destruction of the transmission and the world of media technology through a revolutionary action to return to the conversation face to face. Based on these discussions, the objective of this paper is to analyze the hyperreality of the trailers based on the simulation approach proposed by Baudrillard.
Baudrillard, Jean. Simulacra and Simulation. Lisbon: Clock D'water, 1991