Facebook's Global Imaginary: The Symbolic Production of the World through Social Media
The analysis is structred along three lines: the intersection between the user’s socioeconomic position and her Facebook customization choices and use practices; the role of the Facebook NewsFeed algorithm; and the wider discourses through which Facebook as a company has positioned itself as a global medium. The global imaginary produced through Facebook appears to us a celebration of our technologically-enabled individual cosmopolitanism. Yet, this imaginary masks the centrality of socioeconomic class and of commercial interests in structuring choices and creating not a cosmopolitan self, but rather a cosmopolitan privilege. The production of the global imaginary through Facebook valorizes personal choice as the condition for the development of a cosmopolitan subject position, while simultaneously veiling the structural constraints shaping these choices in the first place.
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