Subjectivation Analysis in Discourse Research – an Interpretative Approach
Clarke does not criticize this ways of gathering data, on the contrary, she applauds the developments in qualitative research like auto-ethnography. Nevertheless, regarding the emergence of a ‘society of spectacle’, and considering the global distribution of new media and people ‘floating’ (Vankatesh) in and around cities all over the world, it becomes clear, that self-relations are no longer only bound to local ‘ecologies’. In this respect one has to take into account that “we and the people and things we choose to study are all routinely both producing and awash in seas of discourses” (Clarke 2005: 145). This paper proposes a methodological grounding for the empirical research on the discursive situatedness of the self. For this I have developed a concept of subjectivation that is located in a Sociology of Knowledge Approach to Discourse and which considers the poststructuralist assumptions of the ‘decentered subject’ as well as Mead’s, Goffman’s and other’s theories of identities. Finally I argue that an understanding of subjectivation as a ‘sensitizing concept’ (Blumer) establishes a broader perspective on human subjectivities in a globalized world.