Identity in Contemporary Society: Identity As a Mask

The problem of identity was born with modernity in the process of individualization which  posed  the question  who am I ? at its center. The same question seems to have lost this centrality  in contemporary society where the process of individualization has assumed a radical aspect and the question who am I? is no longer at the core of individual consciousness.  The tendency is to be what one wishes to be. Identity, once  the heart of the personality, based on values and social roles, is now an individual project/fantasy, that changes according to the needs and wishes of the individual. My thesis is that  individual identity is no longer a social construction  but a mask used by the individual to act within a certain context.  I will explore the individual and social consequences of this radical change. To address  the question of identity is crucial given that identity is one of the keys for reading and understanding our times.