Crowd Is the Street: Revitalizing Affective City-Space in Baixo Centro
Borrowing from various movements of public street occupation, this public activism organized to become BxC, or a “collaborative, horizontal, independent and auto-managed street festival conducted by an open network of producers interested in reframing that region of São Paulo downtown area, around the Minhocão viaduct mostly known as “Big Worm” (Baixo Centro 2014). Initially, BxC actualized as more than 100 cultural activities during one week funded by online crowdsourcing campaigns. Since then the movement has splintered into two additional annual events as well as numerous other independent interventions throughout the year. Many of the participants have become part of other forms of collective action with numerous overlapping causes, such as popular housing as cultural heritage to public gardens. These collectives are emergent; they overlap, collaborate, oppose, and criticize each other while simultaneously reconnecting. Through creative imitation (Tarde 1903) across time and space, they continuously develop countervailing actions that have the potential to renegotiate the affective disposition and reappropriation of city-space. This paper presents early findings of the on-going research on this renegotiation process.