Disputes Between the Rainbow of Social Movement and the Green "Pink Money": Analysis of Political Disputes in the 9th LGBT Pride March in Florianópolis (Brazil) through Visual Sociology.

Florianópolis is a tourist town known as the Gay capital of Brazil. 13% of Brazilian LGBT resides in this municipality. The 9th LGBT Pride March was held in 2015. 30,000 people attended the event. Important political disputes took place between the social movement and the politicians elected by the LGBT population. The tensions stood out in the Brazilian media. The LGBT social movement claimed that Pride March is no longer a struggle for rights event but that it comes to tourism and profit. Using the considerations of Douglas Harper on Visual Sociology, there were photographs from the beginning to the end of the event. Bourdieu's theory was used in the analysis. The photographs show a strong presence of white people and middle class. Few participants were lesbians and transsexuals. The political and financial use of Pride March was marked in the arrangement of sound trucks and speeches. A representative of the LGBT social movement was present in the main sound truck and he wasn’t allowed to do speech. The presence of poor vendors and old from distant cities was a relevant information that visual analysis showed. In event were few banners and posters were claiming citizenship rights or were protesting, characterizing the event as a big party and not as a protest or a moment of political reflection.