Globalization, Media and Literature: An Enquiry into the Role of Media and Literary Institutions with Special Reference to English Language and Translation Practice

Monday, 11 July 2016: 16:00
Location: Hörsaal 48 (Main Building)
Oral Presentation
Seema JAIN, Raghunath Girls Post Graduate College, Meerut-250 001 India, India
It was initially predicted that globalization would have a particularly positive impact on literature for writers in smaller nations writing in less popular languages. Publishers and writers alike hoped that globalization might break down barriers of borders and language, opening up new avenues in the process. Has that really happened? Or has globalization deeply enabled the writers and their ability to have their work published in new countries and translated into other languages? The relation between globalization and literature can be understood in terms of the role of media and literary institutions. English language and translation practice are important tools or medium in expending this connection. The impact of globalization on literature is manifold, with all its facets. On the one hand, the World Wide Web (www) allows even greater access to literary texts while on the other hand the publishing industry itself become more globalized and consolidated into multinational media conglomerates. The present paper discusses the various impacts of globalization on their work – good and bad; expected and unexpected with special reference to English language and translation practices in developing countries like India.