Circulation of Knowledge in the Public Discourse – Between 'popularization' and 'populization'
Circulation of knowledge is considered as an important component of the modernization and anti-modernization discourse. Their components, as well as implicit and obvious ideological references are critically examined. This applies both to the overall transformation of the discourse, as well as the processes of its placement in the social reality, including the media. An especially valuable conceptual proposal for the description of ‘popularization’ and ‘populization’ is category of ‘de-distantiation’ (the reduction and weakening of distances in social relations) developed by Karl Mannheim. On the one hand, paper points to the importance of a pro-developmental model of bridging the gap between scientific and colloquial knowledge (‘modernization de-distantiation’), on the other hand, paper recognize the growth of intensive processes of knowledge production that develop contrary to the present modernization discourse (‘anti-modernization de-distantiation’).