Workplaces As Enabling Structures for Sustainable Consumption Practices?
The paper is based on the idea that companies are able to provide a context which facilitates sustainable consumption at the workplace by establishing supportive material structures and norms as well as enhancing respective competences. Experimenting with sustainable consumption practices at the workplace could – as a kind of “spill over” – result in positive effects on routines in private households.
This assumption is empirically analysed in the transdisciplinary project IMKoN comparing the provision of “enabling structures” of German companies of different sectors and sizes. We are interested in two perspectives: a) Are the companies open to take up ideas of sustainability oriented employees to optimize entrepreneurial structures towards sustainability? (outside-in perspective); b) Which effects does the provision of enabling structures for sustainable consumption at the workplace have on private consumption habits? (inside-out perspective)
We apply a mixed-methods approach including qualitative interviews with the management, a group discussion with 8-10 employees, narrative interviews as well as an online survey among the entire staff. In comparing the companies we will discuss, how unsustainable elements of daily practices can be replaced or linked up in a new way.