‘Knowing Oneself ' : A Case of Spiritual Tourism
In an age of materialism and endless consumption, what has prompted the interest in taking out time to explore the ‘mind, body and spirit’? The traditional tourism (religious) in India connected the people with God whereas the new spiritual tourism offers to connect them with themselves. The new age travelers during their leisure time look for experiences that lead to self realization, strengthening of inner self, discovering one self and the world around. Increased urbanization, stress at work, stringent timelines, chaotic lifestyles, long hours at work have been found to be some of the reasons for burnout of young professionals (yuppies). The players in the tourism market have been quick to capture this opportunity and many sites have come up which offer ‘spiritual vacations’. Such "spiritual vacations" may become a catalyst that brings greater enlightenment to the individual, increased understanding between different cultures and may even help to foster an emerging spiritual renaissance.
The paper attempts to examine the reasons for increased desire for spiritual leisure and the prospects available to satiate it.