Do Hashtags Always Trigger Large-Scale Demonstrations? -a Case Study of the Chilean Student Movement from 2012 to 2014-
Fifteen demonstrations from 2012 to 2014 called by the CONFECH, the most influential student organization, which hashtags were used for mobilization, will be shed light on in this paper. Based on both quantitative and the discourse analysis, the following two conditions under which the diffusion of hashtags leads to large-scale demonstrations will be scrutinized in this paper; (1)Influential users such as student leaders or organizations with a considerable number of followers, not only repeat slogans of the movement but also show purposes of each demonstration, (2)Potential participants in a demonstration use hashtags not only to spread claims of the movements but also to express their will to participate in them. This paper will contribute to reconsidering the effectiveness of hashtags for mobilization and the possibility of future hashtag activism.