Votes and Visibility on Social Media. the Case of Poland's 2015 Surprising Presidential Elections
While it is difficult to claim that social media determined the outcome of the recent elections, they undeniably played an instrumental role in engaging people in the campaign on the internet: they shared memes, tweets, and news articles, and they often engaged in discussions concerning the candidates’ programs. Furthermore, social media platforms, e.g. Facebook and Twitter, are perfect examples of contemporary everyday tools which influence what information users see, how they interact with it, and how they organize it by sharing information with others. It is particularly visible in situations when information posted on social media is intended to achieve a particular goal in “real” life (i.e. outside the internet), such as national politics. Thus, I believe a close analysis of virals focused on the candidates during the 2015 presidential campaign may show interesting insights concerning the visibility of different types of information used on social media to influence citizens’ choices.