Impact of Television on Muslim Culture: Anantnag District in Question

Monday, 11 July 2016: 16:48
Location: Hörsaal 48 (Main Building)
Oral Presentation
Manu GOURAHA, Vikram University, Ujjain, MP, India
Jyoti UPADHYAY, Vikram University, India
Showkat KOKA, Government Degree College, Anantnag, India
The present study deals with the process of globalization through television and its impact on the culture of Muslims living in the district of Anantnag, state of Jammu and Kashmir. Globalization in its one form refers to the extension of non-territorial social activities. The television has played an important role in transformation of culture through transcending geographical boundaries. As a process of cultural universalization and cultural assimilation, the impact of various channels that are broadcast on television, one can easily make out the effect that it creates in society. The Language, dressing, food habits, the marriage patters etc, clearly exhibits the sigh of departure from traditional culture.

Of the 300 families of Anantnag district that were put under lens, 40 % agreed that they have shed their traditional dress in lieu of western outfit. This is a clear case of deviation from traditional Muslim practice.  Around 60 % acknowledged the usage of non-local language in their daily conversation. Religiosity has declined though people still rely on television for information on religious sermons and festivals.

There is an interesting trend of selective selection when it comes to the usage of alien cultural practices. People use discretion in accepting foreign cultures. Though the concept of glocalization is clearly visible wherein many aspects of alien cultures are molded to suit local practices, the process of assimilation is also simultaneously applicable. The detail impact of television on Muslim culture is discussed in full paper.