Visual Discourse As Viscourse: Conventions, Critics, and Chances Challenging the Analysis of Media Visuals in Media Discourse Practises
With text as well as photos different messages can be communicated simultaniously: relationship and tensions. The evaluation of this material demands different methods and but also specific methodological groundings and raises questions such as: Which effect does the viscourse of these photos have? How are they related to language and text? In what relation can they be seen to discourse of gender equality? The competition of attraction between rational linguistic arguments and affectual visuals may cause very ambivalent effects: intensification, contrasts, contradictions, reassurance etc.
Two different types of photos will be presented in the paper: a) official and static group pictures of political top events and b) event photos of meetings and encounters out of motion – both types give examples for the challenges for methodological approaches.