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Making World Age Friendly: Activation, Co-Production and Social Inclusion of Seniors.
Abstract Submissions Closed
RC11 Sociology of Aging (host committee)
Language: English
Session Type: Oral
Emphasizing the multidimensional activity of seniors becomes dominant in the current discourse, creating a broad vision of the role and participation of aging members of society in shaping social reality. As a consequence, the treatment of older people as active, self-sufficient, developing, interesting lives and fulfilling members of society started to become of gradual importance.
It also reflected in the development and popularity of the concept of active, successful and positive aging. They refer to the direct use of the potential of seniors by stimulating their productivity and encouraging co-production activities. Thus, older people are treat not only as consumers or beneficiaries of certain goods and services, but also as dispatchers and creators of valuable contribution to society.
One of good example is the field of service design, which is including solutions that support the quality of life and applies to the functionality of users. Its aim is to ensure that solution will be useful and desirable by the client, and also differentiates from the supplier's point of view. This practice emphasizes that the most important in service design is participation and involvement of participants because they have valuable knowledge and opinions, have insights and ideas that are equally valuable for each participant who can contribute to decision making.
Inspired by the approach used in the service design and the general value of this form of design, we want to show how it is possible to act for social inclusion, activating and provoking co-operation and co-production among older people.