IV ISA Forum of Sociology (February 23-28, 2021)

699

Globalization and the Rise of Social Media: Concept, Methods and Emerging Patterns

Abstract Submissions Closed

WG01 Sociology of Local-Global Relations (host committee)

Language: English

Session Type: Oral

Globalization refers to widening, deepening and speeding up of worldwide interconnectedness in all aspects of contemporary social life. New communication technologies have facilitated the process of globalization in such a way that the fields of interactions cut across the boundaries of local communities and nation-states. As a result, all existing forms of conventional mass media are integrated on new media platform. This phenomenon has transformed the nature of media and converted it into multimedia integrating all existing forms of media. In last two decades, a number of electronic devices have made it possible to use the web based applications at any time and at any place. Social Networking Sites which connects the people of diverse social background located at different places, also called social media, play an important role in the instant communication both at the global and the local level. Mass media like newspaper, magazines, television are also integrating with social media through various mobile applications. Different economic, political, social and cultural organizations/institutions have created their Apps to connect with the people for financial transactions, interaction, and for catering specific information needs of the masses. The proposed session is focuses on concept, users’ perception, methods adopted and patterns of the usages of social media focusing on similarities or differences in handling social media communication and utilization by various users’ community or nation, perceived effects of new media over local or global users, issues such as uses, gratification, addiction; effect on age and gender, social alienation, relationships via technological links.