How Social Capital Fosters Local Community
General trust is measured by the standard questions. Generalized reciprocity is measured by social cognition regarding penetration of the norm, and additionally experience and memory of receiving help from distantly related people. Analysis target is neighborhood free ridingļ¼free riding on regional common goods managed by neighborhood associations. The numbers of participating groups and involved activities other than those related to neighborhood associations are network indicators that show the likelihood of bridging ties through people's diverse social relations. We examine how social capital enhances neighborhood free riders to have general cooperative attitude, that is measured by willingness to participate in town development efforts and will to help operation of evacuation shelters during a disaster.
Results of logistic regression analysis show that being a neighborhood free rider weakens the general cooperative attitude. However, when social capital variables are added, the previous negative effects disappear. The types of social capital that show a consistent promoting effect are the number of involved activities other than those neighborhood association related and social cognition of generalized reciprocity. General trust unexpectedly shows any positive effect.