Artificial Intelligence (AI), Leisure and Social Justice: A Case Study of Use of Technology in Sports at Paris Olympic Games, 2024

Artificial intelligence (AI) revolutionized leisure experiences in sports and also raises significant social justice implications. At Paris Olympic games 2024, athletes, coaches and broadcaster used integrated AI technology to support training, refereeing and broadcasting. In this paper we have used secondary data to analyse the detailed case of how AI is used in sports related to Olympic games Para Olympic games in Paris, 2024.

The intelligent stroboscopic analysis across driving, athletics and artistic gymnastics have helped in better understanding of the game for the viewers. Athelete365 chatbot assists the athletes participating in the Olympic games by providing essential data for easy access. The ‘digital twins’ helps in the safe conduct of the events by planning the events, the space and scenario. Athletes become able to use technology to optimize their workouts and nutrition. The coaches could analyze players and formulate strategies for winning games. The judges also could use AI for monitoring the athletes.

In case of social justice, the ownership issues are important and it must be ensured that AI is used with transparency and respect for the rights of the participants. Agreements with AI providers which address the liability issues like real-time data and product liability, contractual issues etc. are of utmost importance so that no player is ethically compromised. AI is also responsible for creating digital divide.

Assistive technology used by the International Paralympic Committee in 2024 in Paris, followed the campaign called “Equipped for Equality”. AI helped the athletes in training, competition and recovery along with providing help in communication as well as logistics and security.