Indigenous Languages in Post-COVID-19 Public Health Communication: Managing Prostate and Cervical Cancer in Rural Western Kenya

Quin Awuor, Elizabeth

In the aftermath of COVID-19, public health communication remains vital, particularly for rural populations dealing with chronic diseases like prostate and cervical cancer. In regions like Homabay County, Kenya, where access to healthcare is limited, the use of indigenous languages has proven critical in disseminating health information and addressing everyday concerns about infection and disease prevention. This study explores how indigenous languages have been used in post-pandemic public health efforts, focusing on cancer management and infection prevention in rural communities.

Using a mixed-methods approach, the research draws on quantitative data from cancer screening programs and qualitative interviews with healthcare workers, patients, and local leaders. Grounded in the Health Belief Model (HBM), the study investigates how communication in indigenous languages, such as Dholuo, affects community perceptions of cancer risk, treatment adherence, and infection prevention. By comparing these outcomes to communities that rely on national languages like Swahili and English, the research highlights the importance of culturally sensitive communication in improving health outcomes.

Results show that communities receiving health information in their native languages exhibit higher screening rates, better understanding of cancer symptoms, and greater trust in healthcare providers. Additionally, these communities engage more actively in conversations about infection prevention and are better equipped to manage their health post-pandemic. The findings underscore the need for integrating indigenous languages into public health strategies to address vulnerabilities linked to chronic diseases and infection risks in rural Kenya.

This study demonstrates the significant role of indigenous languages in enhancing public health communication and highlights their potential to improve health outcomes in underserved populations.