Navigating the Digital Battlefield in Morocco: The Dual Role of Social Media in Empowering Female Politicians.

Tuesday, 8 July 2025: 15:00
Location: SJES005 (Faculty of Legal, Economic, and Social Sciences (JES))
Oral Presentation
Dounia ZIANI DOUNIA ZIANI, FLDM, USMBA, Fes, Morocco
Abdelaaziz EL BAKKALI, FLDM, USMBA, Fes, Morocco
Nowadays, social media serves as a potent instrument for women’s empowerment and political engagement. It is an extremely powerful force that has the ability to shape individuals' perspectives and ideologies regarding a variety of issues. However, it may be used either constructively or adversely; that is, it may provide support and solidarity or impose guilt and victimization on Moroccan female politicians. This paper investigates the role of social media platforms as contentious and paradoxical arenas for feminism and political discourse. It tends to explore how social media serves as a powerful tool for raising awareness, mobilizing support, and fostering community among Moroccan political females while also highlighting the challenges of misrepresentation, backlash, and fragmentation of feminist political discourse. The study reveals the complexities inherent in digital activism through case studies, interviews, and critical examination of online activism and social media platforms. Furthermore, it underscores the dual-edged nature of social media as a space for feminist political engagement, where empowerment and conflict coexist, shaping the future of feminist activism in the digital age. Ultimately, this research emphasizes the complex interplay between online spaces and real-world implications, illuminating the transformative potential of women’s activism and its political dimensions while acknowledging the inherent tensions within digital activism.