Social Media and Youth Activism in Morocco: From Slacktivism to Political Action

The emergence of new media has led to the development of new social needs and forms of interaction. These new forms of interaction create an environment for youth to express their ideas and opinions. The rise of social media as a tool for organizing and mobilizing has fostered both slacktivism—where young people engage in low-effort online activism—and a more profound political consciousness. This digital engagement has facilitated the organization of protests and the sharing of political content. This study examines how social media, as a platform for self-expression, plays a role in shaping Moroccan youth activism, influencing cultural and political engagement. While slacktivism can raise awareness and foster collaboration, it frequently fails to replicate the transformative power of direct political action. Through a mixed methods approach that includes case studies, content analysis, and interviews with Moroccan youth activists, this study aims to understand the motivations behind engaging in political issues through social media and the challenges young people face in transitioning from slacktivism to political action. This paper highlights how youth activism on social media translates into real-world political participation, providing insights into the significance of meaningful political engagement in reinforcing community bonds.