The Local Currency Mor: Benefits, Obstacles, and Opportunities for Social Change
Employing a qualitative approach, the research conducted a case study on the MOR currency, utilizing methods such as document analysis, direct observation, and semi-structured interviews with community members who use the currency. The data were organized and analyzed through content analysis, considering the context of the respondents' statements.
Findings indicate that the MOR currency has the potential to strengthen the local economy by encouraging consumption within the community and fostering partnerships among merchants. Interviewees noted that the currency facilitates economic transactions and contributes to a network of support and solidarity among community members. For instance, merchants have collaborated to create joint offers, such as partnerships between a florist and a craftsman.
However, significant challenges in implementing the currency were also identified. These include the need for greater recognition and support from local authorities and the difficulty in persuading the community to adopt the new currency. Obstacles such as a lack of incentives and resistance to change must be addressed to ensure the currency's sustainability.
In conclusion, despite these challenges, the MOR currency presents a promising opportunity to revitalize the local economy and promote social transformation in Montemor-o-Novo. The research suggests that, with adequate support and effective communication strategies, the MOR currency's model could be replicated in other communities, contributing to more sustainable and inclusive development.