Digital Discourse and Democratic Integrity: Analyzing the Polarization of the Public Sphere through the Rejection of Diana Șoșoacă's Presidential Candidacy in Romania
Using a qualitative content analysis of social media interactions, over 30.000 units of analysis, particularly on TikTok, this study investigates how extremist discourse surrounding Șoșoacă’s campaign gained traction and shaped public opinion. TikTok’s highly interactive and often unregulated comment sections provide a rich field for observing patterns of extremist rhetoric and deviations from democratic norms. To deepen the analysis, large-scale data collection will be conducted using a specialized TikTok extension, allowing the study to gather significant amounts of data on user interactions. This enhanced data collection method will enable a more comprehensive examination of the ways in which extremist narratives permeate online discourse.
The findings suggest that, while digital platforms have democratized access to political participation, they have also enabled the mainstreaming of extremist ideologies, posing potential risks to democratic stability. This case study highlights the urgent need for more robust regulatory frameworks to monitor and control the influence of radical content as these platforms continue to grow. It also calls for a reassessment of the role digital technologies play in shaping contemporary political discourse, stressing the need to balance open political engagement with the protection of democratic values from the threats posed by extremist ideologies.