The Personal Branding Strategy of Professor-Researchers in the Era of Marketing 5.0
Thursday, 10 July 2025: 09:15
Location: FSE032 (Faculty of Education Sciences (FSE))
Oral Presentation
Sanâa BOUAROUROU, Mohamed 5 University, Morocco
Amina AOMARI, Mohamed 5 University FSJES Souissi, Morocco
Mounya CHAHBOUNE, Université Sultan Moulay Sliman de Béni Mellal. Faculté polydisciplinaire de Khouribga, Morocco
Mouna HILMI, Mohamed 5 University FSJES Agdal, Morocco
Safae CHERKAOUI, Mohamed 5 University FSE, Morocco
Nawal BENRAHHOU, Mohamed 5 University FSE, Morocco
In a word that is constantly changing, increasingly digitalized and connected, the professor researchers
faces several challenges. Among which we cite:
- Adapting to the new digital revolution (e-learning, virtual reality, artificial intelligence, etc.)
- The need to be productive in publishing quality articles and in indexed journals to maintain one's career ;
- Present their research work at conferences and symposia and know how to convince;
- Ensure visibility as a researcher at the national and international level and have an impact ;
- Respect academic standards and researcher ethics, particularly with the emergence of artificial intelligence ;
- Meeting the expectations of a new generation of learners (ultra demanding and ultra connected) ;
- Seek collaborations and funding for research projects ;
- Work on their brand image, their notoriety and their reputation on social networks ;
- Etc.
So many points to be taken into consideration by a professor researcher in the era of this digital revolution. Which requires the implementation of an effective personal marketing strategy, especially since we are already talking about marketing 5.0.
The question we ask ourselves is how can the professor researcher develop his personal brand strategy in the era of marketing 5.0?
The aim of this study is to explore the factors that enable the professor researcher to promote his or her reputation in the academic sphere as a professor and in the scientific community as a researcher.
The interest of this present research work is to provide the professor researcher with the means which will allow him to establish an effective strategy to improve his visibility and his notoriety in the scientific community.
