Entrepreneurial Subjectivities and Conflictive Identities within Digital Care and Domestic Platforms

This paper examines the ongoing transformations and tensions underlying the platformization of domestic and care work in Spain, a sector that has historically been feminized, migrant, and racialized. The study uses a qualitative analysis of semi-structured interviews with workers to explore the subjectivities and identities formed through digital platforms. From a critical perspective, it interrogates the contradiction between the corporate narrative of professionalization and the reality of deregulated labor, highlighting how workers, despite facing precarious and adverse conditions, often view aspects like flexibility as positive and present their experiences on these platforms as opportunities. Finally, the article critically engages with the role of these platforms as one of the few accessible pathways to the labor market for workers in vulnerable situations, shaped by factors such as migration, a lack of support networks, and the continued invisibility of care work within a neoliberal framework.