Artificial Intelligence and Processing the News Content: A Study of Indian Newsrooms

Artificial Intelligence (AI), as it is popularly known, is becoming an everyday tool in our daily lives. Its advent can be seen in the journalism industry too. Aaj Tak and India Today used AI technology to build AI anchors who anchored the news programmes. Many discussions are ongoing about AI in other relevant fields. This research explores the perception of journalists regarding the use of Artificial Intelligence (AI) in the context of reporting and journalism, analysing the complex interplay between technological innovation and journalistic integrity.

The qualitative research methodology employed semi-structured interviews with professionals in newsrooms, including journalists and editors. Findings reveal a nuanced landscape, with interviewees expressing reservations about AI's capacity for contextual interpretation and potential biases. Despite challenges, respondents recognize AI's potential to complement human expertise when integrated responsibly. The study concludes that a collaborative and thoughtful approach is imperative for AI to enhance news production while safeguarding credibility and trustworthiness in journalism. Ongoing research and development are crucial to refining AI systems and establishing a symbiotic relationship that prioritizes reliability, accuracy, and ethical standards. This research contributes to the evolving discourse on AI in journalism, offering insights for practitioners, scholars, and technologists navigating the intersection of technology and journalistic practices.