The Role of Emotional Intelligence in Enhancing Personal Branding

In today’s world, highly connected to the New Technologies of Information and Communication, Personal Branding is more crucial than ever. It involves defining and communicating one’s unique value, skills, and personality to create a distinct and memorable image in the minds of others (Peters.1997). Hence, how professors-researchers make themselves known to the world and how well they connect with others is very likely to impact their careers. This is where Emotional Intelligence proves to be efficient and be considered as an important skill to which professors-researchers would better adhere in order to enhance their personal brand. In fact, to have a strong profile rich with high diplomas, experience, published works really matters. Still, the brand professors-researchers forge for themselves matters as well. Hereby, lies the importance of emotional intelligence in enabling professors-researchers construct a bright personal brand and consequently succeed professionally.

Thus, the aim of this contribution is to highlight the most effective emotional intelligence skills such as self-awareness, social connections, empathy, authenticity and effective communication that can be adopted on the part of professors-researchers to enhance their personal branding and promote their professional success.

This study will be based on a theoretical framework. I will conduct a review of the existing literature on emotional intelligence, personal branding, professional success, and the interrelation between them. Also, I will rely on publications which record cases of professors-researchers who have leveraged emotional intelligence skills to forge a strong and brilliant personal brand. The implication of these findings would serve as examples to learn from.

To sum up, this methodology would allow for an exploration of how mastering emotional intelligence skills leads to enhance a positive personal brand and result in professional success.