The Trajectory and Socio-Cultural Impact of Hare Krishna Movement: An Eastern Religious Revivalist Movement Shaped in West

India saw a series of reform movements between 7^th and 17^th century including Bhakti Movement. In the 16^th Century, the Bhakti Movement witnessed the emergence of Gaudiya Vaishnavism spearheaded by Sri Chaitanya Dev based on Achintya Vedabheda philosophy (simultaneous oneness and difference). Chaitanya Dev travelled through the length and breadth of India to popularize this brand of Bhakti Movement that amassed millions of followers from all sections of society. After Lord Chaitanya, the movement was carried forward by his six prominent scholarly disciples popularly known as Sada Goswamis in the same vigor. However, two centuries later, the intensity of the movement started to dwindle drastically until Bhakti Vinod Thakur and his son Bhakti Siddhanta Saraswati Thakur took the reign to continue the movement. International Society for Krishna Consciousness (ISKCON) popularly known as Hare Krishna Movement revives the same Gaudiya Vaishnavism in a form suitable to 20^th century world. In the beginning, it appealed to youth and gradually began to be appreciated by all the age group and sections of society. The objective of this paper is twofold. Firstly, it aims to trace the genesis and development of Hare Krishna Movement as a religious revivalist movement using Resource mobilization theory and New Social Movement Theory. Secondly, it explores the socio-cultural impact of Hare Krishna Movement on India and World. This qualitative study employs in-depth interviews of core members of ISKCON and religious leaders from other sects to collect primary data. The existing literature produced by ISKCON members and other Academic scholars are the source of secondary data. The secondary data is analyzed using textual analysis and the primary data is analyzed using thematic analysis. The findings of the study are valuable additions to the existing literature and has implications for participants of other new age socio-religious movements.