Discourse of Clickable News – Style of Hybrid Genres in Contemporary Journalism

Contemporary lifestyle allows us to access media content on the go – we use “smart” phones and watches to gain knowledge of the world instantly. The change in perception of importance of being informed right away and the never ending flow of information through our minds made some inevitable but quite obvious changes in the way media put those information on our cognitive plates. Style of news genres changed from concise objective language to narrative baiting for the media to gain clicks and views. Those language changes made a full change within the discourse too: the media are now the pushers of information instead of being independent torch-bearers. Phrasing of headlines leaving the crucial information from it (e. g. You will never believe what happened next) derives the discourse of misunderstandings; not all media readers will click on that kind of headline, but all of them will have an opinion about it. Therefore, the media do not help the culture of dialogue, nor they help a person to understand the world around them better but rather help confusing them more. The media are making the public information unintelligible in the times of “smart” technology, by which they make human understanding adjusted to the trends of technology instead of helping to shape the technology to be more prone to the living. This paper offers an introduction to the research of the new media language provoked by the need for clickability instead of informing the public, which makes profound changes in the media discourse and the reality of how media work.