Managerial Strategies and Policy Tools in the Process of Industrial Transformation: The Case Studies of the (former) Indesit in Campania and the B/S/H Bosch Hausgerate in Berlin

Thursday, 10 July 2025: 02:15
Location: ASJE020 (Annex of the Faculty of Legal, Economic, and Social Sciences)
Oral Presentation
Giovanna LUSINI LUSINI, University of Naples Federico II, Italy
This work explores the interaction between managerial strategies and industrial policy tools in the processes of industrial transformation in two case studies on the former Indesit in Campania, Italy, and Bosch-Siemens Hausgeräte (B/S/H) in Berlin, Germany.
The analysis focuses on how firms and institutions adapt to the shifts induced by the Fourth Industrial Revolution (or Industry 4.0) and examines social dynamics that shape the transitional process. The study spans three key historical phases: industrialization (1950-1973), deindustrialization (1973-1990-2015), and reindustrialization 4.0 (2015-2022).Through these phases, the research traces the evolving relationship between entrepreneurial actions and industrial policy, providing a comparative perspective on two regions facing different socio-economic challenges. The methodology adoptes is mixed-methods (MM) and integrates both quantitative and qualitative data. The quantitative analysis compares contextual and transitional variables such as GDP, unemployment, productivity, research and development, innovation, and human capital across Italy and Germany at national and regional level. The qualitative component is based on semi-structured interviews (45 in total) conducted in both countries, using Lazarsfeld’s model to explore the key dimensions of firms’ change (managerial strategies, policy tools, and actors’ behaviors).The findings contribute to the ongoing academic debate on the resilience of manufacturing sectors in the face of deindustrialization and the transformative potential of Industry 4.0. The research suggests that, despite the challenges of deindustrialization, the manufacture has shown remarkable resilience, with entrepreneurial strategies and policy tools playing a crucial role in fostering long-term reindustrialization, even in less developed regions. The study also highlights the complementarity betweem digital and green transition.