Multilingual Migration Discourses on Youtube: A Qualitative Exploration of Diploma Mobility Narratives.

Wednesday, 9 July 2025: 01:00
Location: ASJE028 (Annex of the Faculty of Legal, Economic, and Social Sciences)
Oral Presentation
Fatima Zahra AIT SALEM, Montpellier Paul-Valéry University, France
This research is part of a qualitative and interpretative approach aimed at exploring the migratory narratives of Moroccan international students via their YouTube channels. The corpus is made up of videos in which these students testify to their experiences of migration or degree-granting mobility in three languages: Arabic (Moroccan and standard), French and English, thus intensifying the multicultural and multilingual character of this investigation. Code-switching in these multimodal narratives creates a hybrid space of expression, where orality becomes an essential vector for transmitting the lived experiences and imaginaries of migration.

The analysis of these testimonies draws on concepts from comprehensive sociology (Weber), the imaginary (Durand), and the staging of the self (Goffman), highlighting the importance of discourse and orality as a mode of identity construction and legitimization in the digital public space. This corpus illustrates not only the complexity of intercultural and multilingual contexts in migration studies, but also the way in which students articulate their agency through their narratives, in the face of the methodological constraints of fieldwork. This research questions the narrative strategies deployed in an intercultural setting, focusing on the weight of saying, particularly in a digital context where the boundary between public and private is constantly negotiated.

As such, this study contributes to methodological discussions by highlighting the challenges presented by qualitative research conducted in natural, uncontrolled environments, where participants' subjectivities and cultural contexts profoundly influence the process of data collection and analysis.