Listening to Right Wing Populist Voters in Spain. Analysis of Four Focus Group with Vox Switcher Voters.

This paper analyses four focus groups carried out in Spain in 2023 (after the General election) with switcher voters form mainstream political parties that moved to voted for a Right-Wing Populist Party (Vox in Spain). We carried out separated sex-groups, two with working classes (with female and male voters respectively) and two with medium-high classes voters. The moderation guide tried to incentive participants to talk about the problems and difficulties they encounter in their daily lives and see to explore how they connected them with their voting choices. Carrying out separated-sex groups has allowed us to compare the discourses of male vs female voters exploring similarities and differences in their values, needs and demands. We carried on a traditional content analysis applying the coding protocol developed within the Horizon Europe Project UNTWIST (https://cordis.europa.eu/project/id/101060836), using ATLAS.ti, and a complementary exploratory analysis with the software Iramuteq. The paper will present empirical evidence on the needs and demands that male and female voters of Vox experience, and their rationale for having moved from mainstream parties to RWPP.