Female Rural Entrepreneurship - an Integrated Approach of Gender and Lifestyle Entrepreneurship through the Prism of "Environmental Justice"

Bearing in mind that in the stereotyped vision of social relations of reproduction, entrepreneurship is perceived as a dominantly male sphere, and that on the other hand, there are unstoppable tendencies in the development and changes of modern rural structures and rural space, this paper opens the question of the importance and role of the sociological concept of female rural entrepreneurship. It is an inevitable fact that we live in a time when we are already considering new concepts of rural development, multifunctional agriculture, diversification of the rural economy, development of rural tourism and lifestyle entrepreneurship, with the emphasis on the need to preserve the environment. However, opening up the issue of "environmental justice", and in the context of the development of rural structures, a special relationship is highlighted, which is formulated in this paper as an integrated approach to the conceptions of gender and lifestyle entrepreneurship. Why exactly the issue of female rural entrepreneurship and lifestyle entrepreneurship in connection with the issue of justice and the relationship of the hierarchy of social positions, power and knowledge? In the conditions in which women make up half of the world's population, their socio-economic economy and capacity for entrepreneurship must not remain outside of scientific research, but also of application models for the implementation of strategies and support measures. The aforementioned is particularly significant, bearing in mind the various (economic, social, political, cultural, stereotypical, etc...) obstacles that women entrepreneurs face in rural environments, but also having in mind their motivation, orientation towards a sustainable lifestyle and often lifestyle entrepreneurship, with an emphasis on personal and family stability, rather than just profit itself and classic economic conceptions of entrepreneurship.