Countering Far-Right through Fashion: Cultural Resistance and the Disruption of Exclusionary Aesthetics

The far-right has increasingly appropriated fashion as a tool for disseminating its ideological agenda, leveraging aesthetic codes, symbols, and stylistic choices to create a cultural identity rooted in the exclusion of otherness. Far-right fashion has become a significant arena in the broader struggle over socio-cultural values and orientations. This analysis focuses on the counter-strategies that have emerged in response, including both grassroots and institutional interventions aimed at deconstructing and disempowering far-right aesthetics. These counter-strategies act as forms of cultural resistance, reclaiming fashion spaces for inclusivity and actively promoting more pluralistic expressions of identity. In doing so, they challenge the normalization of extremist narratives within the symbolic and visual domains of the fashion industry, and consequently, within society as a whole.