Navigating the Global Landscape: The Role of Social MEDIA in Career Choices for Young Indian Women

In an increasingly interconnected world, social media has become a vital tool for career development, especially for young women seeking to navigate global opportunities. For young Indian women, the interplay of cultural expectations and digital platforms presents unique challenges and possibilities. In the context of a rapidly evolving job market, social media has emerged as a critical tool for professional networking and personal branding. Platforms like LinkedIn, Instagram, and Twitter offer young women access to global job markets, industry insights, and success stories that inspire ambition. However, while social media provides significant advantages, it also presents challenges such as information overload, unrealistic portrayals of success, and cyber bullying.

This paper explores the role of social media in shaping the career aspirations and choices of young Indian women seeking international opportunities and how they navigate these digital landscapes to leverage social media for career development, emphasising the importance of strategic usage and digital literacy in an increasingly globalised world.

This study employs a mixed-method approach, integrating quantitative surveys and qualitative interviews with 120 young Indian women (ages 21–30) across various educational institutions and professional settings to gather data on social media usage and career aspirations. An in-depth interview was done with five respondents to obtain qualitative insights into their experiences with social media in connection to their careers.