Lasagna and Ice Cream: Understanding Hate As Sociability in Twitter/X

Throughout the history of Twitter/X, hate has been an essential part of the relationship among users. From the Brazilian meme "I'm gonna swear a lot in Twitter", tracing back to 2010, to Elon Musk's X, with the boosting of ultra-right tweets, hate circulates the platform. In this study, we seek to understand hate as an essential part of Twitter/X, not as hate speech, as in hate targeted to a specific public, usually minorities, but as something more trivial. We present a few cases, such as an user cooking a lasagna, and another user having ice cream bought by their father, as examples of how something so trivial can unlock a massive hate train, leading to gaining attention beyond one's personal echo chamber and even deleting their own account. We understand this kind of hate as essential part of the affordance of the platform, being unique to it in a certain degree.