Evolving Tourism: New Trends, Diverse Travelers, and Innovative Experience Models

Monday, 7 July 2025: 11:00-12:45
Location: SJES010 (Faculty of Legal, Economic, and Social Sciences (JES))
RC50 International Tourism (host committee)

Language: English and French

Starting from the last few decades, a profound transformation of the tourist experience has begun, affecting both its forms and contents, as well as the number and type of individuals accessing it. On one hand, tourism has increasingly been characterized as a search for experiences and emotions, the authenticity of places and their history, and atmosphere. On the other hand, there has been an expansion and diversification of the desire for travel, now sought after by categories for whom it had long remained a niche experience. Older adults, differently abled individuals, people in temporary non-ability conditions, solo travelers, roots tourists – a list by no means exhaustive – are increasingly demanding access to the tourist experience, even claiming it as a right.

Each of these categories of "new tourists" is characterized by a deep internal differentiation and requires diversified offers through the provision of dedicated and specific packages to avoid isolating experiences.

This change and this complexification of “tourist objects” have profoundly altered the destinations chosen and, within these, the places sought by tourists and especially by travelers.

The session is open to theoretical and/or empirical contributions that present and discuss the new forms of tourism and especially the new types of tourists with reference to the categories of individuals mentioned earlier and to specific experiences carried out in the territories, also, but not only, in a comparative key.

Session Organizers:
Letizia CARRERA, Italy and Paolo CONTINI, University of Bari Aldo Moro, Italy
Oral Presentations
The Role of Tourism in Shaping the Business TRIP Experience
Natan URIELY, Israel; Orit UNGER, Kinneret Academic College, Israel
Marginal or Marginalized Areas? Inclusion and Innovation at the Heart of Tourism Development Processes Aimed at Enhancing Local Cultural Heritage
Giuseppe BASILE, Italy; Caterina DE LUCIA, University of Foggia, Italy; Pasquale PAZIENZA, University of Foggia, Italy
Sociological Study of Wellness Tourism: With Special Focus on Yoga
Ms. Khushboo KHUSHBOO, BBAU,lucknow, India
Sustainability-Based Destination Brand Equity Modeling
Francielly SANTOS TEIXEIRA, Universidade Federal de Santa Catarina (UFSC), Brazil