Emotions and Consumption in the Digitalized World: The Case of Influencers on Social Media
Emotions and Consumption in the Digitalized World: The Case of Influencers on Social Media
Thursday, 10 July 2025: 13:00-14:45
Location: SJES022 (Faculty of Legal, Economic, and Social Sciences (JES))
WG08 Society and Emotions (host committee) Language: English and Spanish
The planet is currently adopting a new production paradigm, characterized by a process of digital transformation and technological progress, which some authors call revolution 4.0 (Fuchs 2014; Scribano and Lisdero 2019; Nagao Menezes 2020; Fussey and Roth 2020). The massiveness of digital consumption and the digital work of influencers who produce senses and meanings of different kinds on social media have effects on social practices and the way people see and feel the world.
In a context of expanding trans-globalization processes, new technologies, and individualization (Güell Villanueva and Yopo Diaz, 2017), especially on digital platforms that emphasize immediacy and instantaneousness, it is necessary to address the particularities that digital consumption adopts in relation to influencers’ s digital work on social media and the place of bodies/emotions there.
In this context, we invite people to submit papers on:
1. Senses and emotions around consumption in social media
2. Fashion influencers and styling consumption
3. Fitness influencers and senses around the body
4. Body and skincare; beauty stereotypes in digital media
5. Culinary practices of influencers and food consumption
6. Travel and tourism influencers
7. Art, music, and entertainment consumption
In a context of expanding trans-globalization processes, new technologies, and individualization (Güell Villanueva and Yopo Diaz, 2017), especially on digital platforms that emphasize immediacy and instantaneousness, it is necessary to address the particularities that digital consumption adopts in relation to influencers’ s digital work on social media and the place of bodies/emotions there.
In this context, we invite people to submit papers on:
1. Senses and emotions around consumption in social media
2. Fashion influencers and styling consumption
3. Fitness influencers and senses around the body
4. Body and skincare; beauty stereotypes in digital media
5. Culinary practices of influencers and food consumption
6. Travel and tourism influencers
7. Art, music, and entertainment consumption
Session Organizers:
Oral Presentations
Distributed Papers