Emotions and Consumption in the Digitalized World: The Case of Influencers on Social Media

Thursday, 10 July 2025: 13:00-14:45
Location: SJES022 (Faculty of Legal, Economic, and Social Sciences (JES))
WG08 Society and Emotions (host committee)

Language: English and Spanish

The planet is currently adopting a new production paradigm, characterized by a process of digital transformation and technological progress, which some authors call revolution 4.0 (Fuchs 2014; Scribano and Lisdero 2019; Nagao Menezes 2020; Fussey and Roth 2020). The massiveness of digital consumption and the digital work of influencers who produce senses and meanings of different kinds on social media have effects on social practices and the way people see and feel the world.
In a context of expanding trans-globalization processes, new technologies, and individualization (Güell Villanueva and Yopo Diaz, 2017), especially on digital platforms that emphasize immediacy and instantaneousness, it is necessary to address the particularities that digital consumption adopts in relation to influencers’ s digital work on social media and the place of bodies/emotions there.
In this context, we invite people to submit papers on:
1. Senses and emotions around consumption in social media
2. Fashion influencers and styling consumption
3. Fitness influencers and senses around the body
4. Body and skincare; beauty stereotypes in digital media
5. Culinary practices of influencers and food consumption
6. Travel and tourism influencers
7. Art, music, and entertainment consumption
Session Organizers:
Maria MAIRANO, CONICET-UNLaM; UBA, Argentina and Jingting ZHANG, Shanghai International Studies University, China
Oral Presentations
Role-Playing in the Context of Everyday Life: A Sociological Analysis of Amateur Fan Meet-and-Greets
Miaoyuan MA, East China University of Science and Techonology, China
Representación De La Masacre De Nanjing En Las Redes Sociales: Emociones, Trauma y Consumo
Zhiyan HE, Shanghai International Studies University, China
Distributed Papers
Tiktok Brings Me Home:a Case Study on How Short Videos Promote the Return of Labor in Northwest China
Jingting ZHANG, Shanghai International Studies University, China; Chao JIA, Nanjing University, China
See more of: WG08 Society and Emotions
See more of: Working Groups