The Hospitality of the Brazilian Population in the Host City of Manaus in the Context of the 2014 Football WORLD CUP

The aim of this research is to analyze the question of the hospitality of the Brazilian population in the host city of Manaus through the "gift" theory, built by the anthropologist Marcel Mauss, in direct association with the theory of contemporary hospitality. It is claimed to discuss the hospitality of the local population under the aegis of the Brazilian cultural formation and the use of this characteristic - real or invented - of the population by the organizers and politicians involved in the 2014 World Cup (2014 WC). By means of qualitative research - interviews, observations, documentary analysis, photography - carried out in three different moments, this theme was discussed so that the two main research questions could be explored: Taking into account the theoreticians of the cultural formation of the country, is it possible to discuss the construction of a national hospitality, especially with regard to the foreign visitor? How has this characteristic been manipulated by organizers / politicians? When analyzing the hegemonic discourse of the actors, we perceive the use of local hospitality as a prerequisite for the success of the sporting event. Although the tangible and intangible legacies of the 2014 WC are in constant debate, the Brazilian population has been "escalated" to receive and entertain foreign visitors. Shortly after the event, the former FIFA president said the 2014 WC had been a success, notably the warmth of the local people. In Manaus, it was possible to analyze the participation and hospitality of the population with foreigners and the manipulation and use of this feature by the organizers. In addition, one can also see the direct consequences of local festivities and hospitality in the development of tourism in the following years in Manaus.