An Analysis on Perceived Effects of Social Media in India
The multiple purposes for which online social networking is used include interpersonal and group communication, religious, health, political and business communication. They are fast becoming standard tools for professional practices. Major news outlets are using social media to deliver messages to the masses. While at an individual level, the authenticity and credibility of social media users can be doubted, it offers an accessible, widely available means of bi-directional flow of information between public and politicians. There are the anecdotal evidences of positive outcomes from the use of social media technology such as social activities like finding jobs via a particular social network or finding missing peoples during a natural calamity.. On the other hand, the negatives of social media correlated with the rise of narcissism in the society, creating short attention spans and sensationalism are enormously presented.
The usage and perceived effects of social media across India in the political, religious, social and other spheres will be presented. The study would focus on gender and income differences with respect to the perceived effect of social media.