Be Aware of “Mass Societies”. Simultaneities between the 50's and 60´s Sociologies of Argentina and the United States
Starting from a previous work, in which we have comparative studied the perspectives of David Riesman and Gino Germani, this paper proposes a broader effort. To do this, we will recover the comparative perspective of the "simultaneous approach" between theories of the South and the North that we had deployed there, although we will leave aside the specificity we had then reached by comparing only two perspectives. Now, we intend to systematize more generally the dominant characteristics, similarities and peculiar features that the analysis of these problems assumed in sociology in the United States and in Argentina during the 50's and especially the 60's. At that time, sociology reached higher levels of institutionalization in Argentina and, consequently, a greater volume of research and theoretical reflections, while in the United States its elaborations and research proposals achieved global reach. There, we will highlight certain common “epochal crossroads”, related to the emergence of the so called "mass society", and at the same time we will trace the different ways in which both sociologies elaborated and intervened on such crossroads, based on public opinion, social structure, long-range historical or organizational studies.